Privacy Policy

Your privacy matters to us. Learn how we protect and use your information.

Last updated: August 4, 2025

1. Introduction

At Vitality Coach, we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered fitness platform.

By using our service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly to us:

  • Account Information: Name, email address, phone number, date of birth
  • Profile Information: Profile picture, fitness goals, preferences
  • Payment Information: Billing address, payment method details (processed securely by third-party providers)
  • Communications: Messages, feedback, support inquiries

2.2 Health and Fitness Data

To provide personalized fitness coaching, we collect:

  • Physical Metrics: Height, weight, body measurements, fitness level
  • Activity Data: Workout history, exercise performance, progress tracking
  • Health Information: Injuries, medical conditions, dietary restrictions (optional)
  • Device Data: Information from connected fitness devices and apps

2.3 Usage Information

We automatically collect information about your use of our service:

  • Log Data: IP address, browser type, operating system, access times
  • Usage Analytics: Features used, time spent, interaction patterns
  • Device Information: Device type, unique device identifiers, mobile network information
  • Location Data: General location (city/region) for localized content

3. How We Use Your Information

We use the information we collect to:

3.1 Provide Our Services

  • Create and personalize your workout plans
  • Provide AI-powered fitness coaching and recommendations
  • Track your progress and provide analytics
  • Deliver nutrition guidance and meal suggestions
  • Process payments and manage subscriptions

3.2 Improve Our Platform

  • Analyze usage patterns to enhance user experience
  • Train and improve our AI algorithms
  • Develop new features and services
  • Conduct research and analytics (in aggregate, anonymized form)

3.3 Communication

  • Send service-related notifications and updates
  • Provide customer support
  • Send marketing communications (with your consent)
  • Respond to your inquiries and feedback

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

  • Cloud hosting and storage providers
  • Payment processing companies
  • Analytics and performance monitoring services
  • Customer support platforms
  • Email and communication services

4.2 Legal Requirements

We may disclose your information if required by law or in response to:

  • Legal process or government requests
  • Protection of our rights and property
  • Investigation of potential violations
  • Protection of user safety

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

5. Data Security

We implement robust security measures to protect your personal information:

  • Encryption: Data is encrypted in transit and at rest
  • Access Controls: Strict access controls and authentication
  • Regular Audits: Security assessments and vulnerability testing
  • Secure Infrastructure: Industry-standard cloud security practices
  • Employee Training: Staff trained on data protection and security

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but strive to use commercially acceptable means to protect your data.

6. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Improve our services (in anonymized form)

When you delete your account, we will delete your personal information within 30 days, except where required to retain it for legal purposes.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

7.1 Access and Portability

  • Request a copy of your personal information
  • Export your data in a portable format
  • Access information about how we process your data

7.2 Correction and Deletion

  • Correct inaccurate personal information
  • Request deletion of your personal information
  • Update your profile and preferences

7.3 Control and Consent

  • Opt-out of marketing communications
  • Withdraw consent where processing is based on consent
  • Object to processing for direct marketing
  • Request restriction of processing

To exercise these rights, please contact us at privacy@vitality-coach.com

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and gather information about how you use our service.

8.1 Types of Cookies We Use

Essential Cookies (Always Active)

  • Authentication: Remember your login status and session information
  • Security: Protect against fraudulent activity and security threats
  • Functionality: Remember your preferences and settings

Analytics Cookies (Optional)

  • Google Analytics: Understand how visitors interact with our website
  • Performance Monitoring: Track page load times and technical performance
  • Usage Patterns: Analyze feature usage and user behavior (anonymized)

Marketing Cookies (Optional)

  • Advertising: Deliver relevant advertisements and measure campaign effectiveness
  • Social Media: Enable social media features and tracking
  • Personalization: Customize content based on your interests

8.2 Cookie Consent and Management

You have full control over optional cookies:

  • Cookie Banner: Choose your preferences when you first visit our site
  • Preference Center: Update your cookie settings anytime
  • Browser Controls: Manage cookies through your browser settings
  • Opt-Out: Disable non-essential cookies without affecting functionality

8.3 Google Analytics

We use Google Analytics to understand how our website is used. This service:

  • Collects anonymous information about page visits, time spent, and user interactions
  • Uses cookies to distinguish between different visitors
  • Helps us improve our website and user experience
  • Does not collect personally identifiable information

Google Analytics data is processed according to Google's Privacy Policy. You can opt-out of Google Analytics tracking through our cookie preferences.

8.4 Managing Your Cookie Preferences

To update your cookie preferences:

  1. Click the cookie preferences link in our footer
  2. Use the toggle switches to enable/disable cookie categories
  3. Click "Save Preferences" to apply your choices
  4. Your preferences are stored locally and respected on future visits

9. Third-Party Services

Our service may integrate with third-party services:

9.1 Fitness Devices and Apps

We may connect with fitness trackers, smartwatches, and health apps with your permission. Please review their privacy policies for information about their data practices.

9.2 Social Media

If you choose to connect social media accounts, we may access limited information as permitted by their privacy settings.

9.3 External Analytics and Services

We work with trusted third-party service providers who may process your data on our behalf, including cloud hosting, payment processing, and customer support platforms.

10. Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

Users between 13-18 must have parental consent to use our service.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Sending you an email notification
  • Providing notice through our platform

Your continued use of the service after changes become effective constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

  • Privacy Officer: privacy@vitality-coach.com
  • General Contact: support@vitality-coach.com
  • Address: [Your Business Address]
  • Phone: [Your Phone Number]

We aim to respond to all privacy-related inquiries within 30 days.

© 2025 Vitality Coach. All rights reserved.